A new TV spot promoting Small Fish Powder as part of the stunting prevention campaign “Grow Together” was unveiled today by Cambodia’s Ministry of Agriculture, Forestry and Fisheries, the Council for Agricultural and Rural Development and USAID’s NOURISH project, which is managed by Save the Children.
In Cambodia, one in three children under the age of five is stunted. Stunting—being severely short for one’s age—is an irreversible consequence of poor maternal diet, poor hygiene and sanitation practices and an inadequate diet during the first two years of a child’s life. Stunting undermines children’s health through increased illness. It also impacts children’s educational achievement by limiting cognitive development and years of schooling, and reduces lifetime earnings.
To give every Cambodian child the right start, pregnant and lactating women and children 6-23 months of age need a daily source of an animal protein. Small fish available locally in the rice fields and channels is optimal, especially when the head and bones are included, for child growth and development. Small Fish Powder is an affordable, local solution that can help to increase access to animal source food year round. Small Fish Powder is high in protein and contains many essential micronutrients even after four months of storage as research has shown from the Pasteur Institute in Cambodia and the Mahidol University in Thailand. Small Fish Powder can easily be added to existing recipes for the whole family, including pregnant and breastfeeding women as well as children starting as young as six months.
Funded by the United States Agency for International Development (USAID), the new TV spot by the NOURISH project talks about the benefits of Small Fish Powder for young children.
“We are pleased to unveil this TV spot that promotes Small Fish Powder—an innovative, local solution that helps rural families improve their diet,” noted USAID Mission Director, Ms. Polly Dunford. “When combined with teaching mothers and other caregivers how to make Small Fish Powder at home and with support to local businesses to set up safe production and sale of the powder, we hope it will have a positive impact on the fight against stunting.”
This TV spot is part of the larger “Grow Together” campaign that aims to bring everyone together to secure warm, healthy and united families and communities where children grow well. With pregnant women and children at its core, the campaign focuses on improved diet and antenatal care during pregnancy, monthly nutrition services, exclusive breastfeeding for the first six months and continued breastfeeding up to two years, together with adequate children feeding from 6-23 months. The campaign also promotes clean drinking water, construction of latrines, washing hands with soap, separating animals from small children, and properly disposing of infant feces. When it comes to agriculture the campaign aims to increase access to diversified nutritious foods year-round by setting up micro-gardens, collecting nutritious food around the home, and safely preserving and storing small fish all year. Addressed together, these behaviors and practices will make a difference in the lives of many children.
About the NOURISH Project
NOURISH is a USAID-funded project led by Save the Children and implemented in close collaboration with the Royal Government of Cambodia and in partnership with The Manoff Group, SNV, Partners in Compassion, Operations Enfants du Cambodge, and Wathnakpheap. The project aims to improve nutritional status and well-being of women and children in 565 villages across Battambang, Pursat and Siem Reap provinces. NOURISH uniquely integrates health, water, sanitation and hygiene and agriculture to address the core factors of stunting in Cambodia.